Joico Color Endure Violet Duo

Highlights:

Just one level of fade protection? Discover full coverage color insurance.

Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

Duo Includes:

Joico Color Endure Sulfate-Free Violet Shampoo 300ml

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?

Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.

Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.

The inside secret: Our Multi-Spectrum Defense Complex comes to the rescue with Antioxidants and UV protectants that fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex.

Joico Color Endure Sulfate-Free Violet Conditioner 300ml

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes. Because that’s how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.

Perfect choice for: Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.

Here’s how: Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.

The inside secret: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation; a preliminary patch test should be completed before use.)

Receive a Free Mini Joico K-PAK Color Therapy Restorative Styling Oil

Sometimes, when folks hear the word “oil,” they run for the hills; after all, it’s got that rep of weighing hair down and leaving it greasy. No worries here. Our brilliant hybrid version delivers all the high-powered punch of a professional conditioning treatment, with the most featherweight shine-meisters that give hair a healthy, lustrous finish.

Perfect choice for: All hair types that want conditioning, smoothing, strengthening, and color protection. Isn’t that pretty much everyone?

Here’s how: Emulsify a drop or two in your hands and apply to damp hair, starting from the ends up. Style and dry as usual… but then go back and add a tiny drop more for a one-two punch of shine.

The inside secret: Quadrabond Peptide Complex attacks and heals the damaged sites of the hair structure; A trio of lush oils: argain, mankettie and evening primrose, that go in and provide moisture, strength, shine, and softness.